welcome to the fluf.

our favorite content is fluff content:
fashion, music, travel, art, film, and other fun things.

we believe in the intellectual importance of fluff
but we try not to take ourselves too seriously.

we find meaning in style
and things other people might brush off as superficial.

we believe in positivity.
we want to make ourselves better people
and the world a better place.

we're here to look good, feel good,
explore, adventure, question, and resist.


WANT to contribute or collaborate? Say hey!


S A R A H
C R A W F O R D

creative director + editor-in-chief

I carved out this little corner of the internet 2014 as a place to explore my loves of writing, travel, styling, music, and general merrymaking. 

It began as a personal creative outlet but I've always envisioned The Fluf as a welcoming home for contributors and ideas of all shapes and sizes.

From the start, I've relied on the collaborative spirit of the amazing humans featured below and many other encouraging friends, family members, and internet strangers.

I hope you decide to join The Fluf fam and enjoy reading and listening to what we have to say – be it serious social commentary or light and fluffy fun, the goal is always to bring a little more style and meaning to your everyday.


T A V I S
G R A Y

contributing writer + podcast host

Tavis Gray is a human who writes mostly about himself.
He lives in Los Angeles where the cool people wear black.
Tavis owns nothing black.

Find more of his musings here.


S O P H I E
A N D E R S O N

beauty editor + actual french girl


C A T I E
S T E W A R T

photographer + content editor

photo by Will Stewart

photo by Will Stewart

Catie Stewart doesn't like writing about herself & Sarah makes her take all the pictures for this blog.
Her interests include: big cats, John Wayne, Bill Murray, pasta, & floofy animal paws.
Her favorite aesthetics are : 1- Nancy Reagan and 2- Ash Ketchum


E M I L Y
O W A R T

photographer + podcast producer